run by alexia walker and luntu sishuba, what's phat is a brand activation and popular lifestyle culture agency. we bring brands to life in people's lives through select alternative channels reflecting popular culture and lifestyle choices which resonate with target consumers. our background is as atypical as our marketing approaches are unconventional. what's phat first made its name in the music scene as an independent record label run by alexia walker that promoted house, hip hop, and kwaito and soon became a household name with the in-crowd. luntu sishuba was meanwhile making his mark as a hot producer on the live and tv comedy circuit. at what's phat we know what's hot in culture and what will successfully connect brands with target consumers
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