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- The Labubu Effect: How Cuteness Became a Billion-Dollar . . . - Times Now
Once a niche collectible, Labubu—Pop Mart’s viral plush toy—has grown into a global cultural symbol and billion-dollar phenomenon Backed by celebrity endorsements, nostalgia, and social media, the ‘ugly-cute’ trend now anchors a booming market in emotional luxury and recession-era escapism
- What Marketers Can Learn from the Labubu Craze
This data deep dive into the global Labubu phenomenon explores just how big it is in 2025 and what lessons it holds for marketers
- The $500M Monster: A Labubu Market Analysis - Sila Insights
The Rise of an Unexpected Icon “Labubu” Labubu achieved massive popularity with minimal traditional marketing Instead, it spread through social media shares, collector communities, and word-of-mouth, creating the kind of organic growth that marketing executives dream about
- Labubu effect: When cuteness becomes a billion-dollar business
The current fascination with 'cute' collectibles like Labubu, fueled by celebrities and social media, reflects a desire for comfort and nostalgia in uncertain times This trend, encompassing #charmcore and #plushiecore, offers an emotional escape and a connection to simpler times
- Shopping: Labubus, Jellycats and Crybaby: Why are toys going viral in 2025?
Sudden Surge in Adult Interest in Toys: The article highlights an unexpected and significant increase in popularity of childlike toys like Labubu, Jellycats, and Crybaby among adult consumers in 2025
- How Pop Mart’s Labubu became a monster of a business
LABUBU is a little doll in a fleecy, bunny-eared onesie whose coffee-bean eyes hover above a smile lined by a row of serrated teeth Ostensibly an elf, the creature is either cute or creepy, depending on whom you ask But one thing is clear – it has become a monster of a business
- Labubu dolls: Know everything about the latest craze in the Indian . . .
The Labubu dolls, created by Hong Kong-based POP MART and artist Kasing Lung, have gained popularity in the Indian collectible market Initially seen in China, they have gained global popularity
- E103 – The Impulso Podcast – Behind the Labubu craze: PopMart business . . .
What is Labubu? Why are Pop Mart's blind boxes so addictive? From the thrill of unboxing to the cultural phenomenon of "ugly cute" characters, these whimsical creations have captured the hearts (and wallets) of Gen Z
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