David Shepard Associates, Inc. - Database Marketing, Marketing Analytics, Marketing Databases, Professional Education
公司介紹:
since 1976, david shepard associates (dsa) has been a premier direct marketing and marketing database consulting firm. dsa's team of seasoned professionals has provided a wide range of services to over 100 direct marketing and fortune 500 companies. our practice areas include marketing program development, marketing analytics (predictive and segmentation modeling, customer value analysis and marketing metrics) and marketing database systems. our text on database marketing, the new direct marketing, now in its third edition, is widely recognized as the industry's standard reference on the subjects of database development and statistical modeling. dsa conducts a number of professional training courses directly for clients and with the direct marketing association.
關鍵字搜索:
database marketing, direct marketing, dsa, consultants, marketing analytics, statistical models, regression models, logistic regression, predictive models, segmentation models, customer segmentation, marketing databases, professional education, direct marketing association, sas, alterian